What does offering a discount have to do with customer retention? Let me explain. Flowers can be purchased almost anywhere these days. We’re no longer just competing with the other shops in town; we’re competing against grocery stores and online retailers with massive marketing budgets. And they’re not just competing against us; they’re also competing with each other.
Below is a Mother’s Day email I received from Teleflora. One of the first things you notice in the email is the big purple banner on top that says, “Save 25% sitewide.” It’s there because it works!