In over 30 years of retailing, many people asked me how I grew Beneva Flowers from a tiny local flower shop to one of Teleflora’s Top 20 retail florists in the nation. Trust me when I tell you, I get far more credit than I deserve. I was not the smartest guy in the room, nor was I rich, nor a more talented floral designer. What I learned at a very young age from my father has kept me ahead of my competition to this day, remove the word NO as an option – it really is that simple. From that, I created my own slogan back in 2003, YES WE CAN. Telling a customer “no” is no longer an option.