As a shop owner, there were always two elements that I was acutely aware of every day. Mastering these two steps are a surefire way to improving Cost of Goods, and more importantly, profit!
Sales and expenses. I know it cost me almost 12k to run my day with payroll and COGs.
Transactions. If I am heavy on Red roses, I don't need to see sales for Yellow. We must sell what we have in store.
Many florists I have visited through the years focus on sales. That is certainly important and it's where everything begins. HOWEVER, if we sell dozens of yellow roses when we purchased red, was it the best sale?
Could the sales agent have suggested red? Did the sales agent even know there was red in the shop?
Same goes for your website. Keeping your homepage up-to-date - like you would your shop's walk-in cooler - is paramount as the goal should be to sell and offer what is in stock and available.
By holding staff meetings every morning - as I always suggest - with your sales and designers create harmony. This is a sure fire way to reduce your COG's and improve PROFITS!
Do you need help with your shop? From websites to marketing to social media to reputation intelligence, we have florist covered like no one else in the industry. Give us a call, or email us here and let us know how we can help your business bloom!