While the increasing number of online users presents a big opportunity for retailers, it also presents an increasing opportunity for scammers and shady business practices.
One area of concern I want to bring to your attention is a popular scam that has popped up recently. This particular con starts with an email or a phone call with a recorded message saying something like this, “We have an important message about your Google listing,” or “we need to speak to you about your website,” or “you are not showing up online,” etc.
They then proceed to show you an exaggerated report on some stat that may not look good in order to get you to pay a few hundred dollars a month for help.
They make the numbers low for two reasons:
- The lower the price, the less likely it is for anyone to get mad and pursue legal action if they get caught.
- It makes it seem like you are getting ripped off if you’re actually using a legitimate company to manage your digital services.
The truth is, proper digital management is a soaring industry. It’s needed more and more and as the complexity increases; and as behavior management technology gets more sophisticated, it’s increasingly likely that you will be snagged - some way, somehow.
Those who legitimately specialize in this industry realize what it costs to have skilled employees and it’s more than the typical sales agent or traditional office help position. What this means is, you really should not expect to see any results even close to what you would expect for a few hundred dollars a month.
Just remember, if the offer sounds too good to be true…it probably is!
So remember, next time you answer and hear that recorded message, forward it to us. We are here for you and will gladly review what is being suggested. Most importantly, never sign or accept anything without reviewing it with us or someone that is experienced in this industry.
There truly is a world of opportunity awaiting us all, we’re here to help you make the most of it.
From sales, to management, to marketing, digital is where it is all happening - and at Bloomerang Solutions, that’s what we do. Give us a call or send us an email and let us know how we can help your business bloom!