Have you noticed lately that more and more retail transactions end with the salesperson wanting you to fill out a survey? It may seem like a small annoyance as a customer; but for the business, the feedback gained from surveys is extremely valuable.
Under most circumstances, most customers won’t leave feedback unless their experience is very good or very bad. In those extreme cases, the feedback is often skewed by emotions and doesn’t end up being as beneficial as it could be.
We definitely want to hear from those customers and learn from them, but we also want to hear from the rest of the customers who aren’t in the vocal minority.
That’s why surveying customers is the most only accurate way to obtain this valuable feedback on a large scale. Doing so gives us a real insight into how their experience was, and we’re also able to see if they have any suggestions that can help us improve our business.