Ask yourself, where will everyone go for their Mother’s Day flowers? Is everyone going to your shop? If so, you would not have another florist around. If that is the case, congratulations, you have conquered your market. As for the rest of us, we can’t be shopped with if we can’t be found.
In the past, marketing was all about location, location, location. Today it’s all about ONLINE PRESENCE, Pay-Per-Click, and social media. If you are planning to do business, you need to plan on your digital responsibility.