Here’s the thing about younger users that are collecting streaks like a window that yearns for a good windexing, they aren't snapping in the sense of what you think snapping would really be.
For example, maybe you’re watching stories of your friend's day that are filled with pics of them mowing down a hot cheesesteak while burning their face off, or videos of a Slurpee slurp-down brain freeze challenge going on in some random 7–11 parking lot.
That’s fun! That’s what Snapchat is all about!
It’s for catching those unscripted moments in life and sharing them with your friends or using it as your main messenger app because you think all the other ones are lame compared to it!
But the younger generation is more concerned with keeping a streak going no matter what.