As we get into the swing of summer this year and sales begin to hit their off-season, it’s important to remember how vital the local community is to your brand.
This means getting out in the local area alongside running your base social, digital, and print advertising efforts. This gives the community, and one of your most important assets other local businesses, a chance to see your brand on a more personal level.
One of the biggest changes in how people and other businesses view a local brand is the efforts they put forth in adding the human element. Your future and current customers constantly make emotional decisions while interacting with your shop. Purchasing a bouquet is directly tied in with love, friendship, or sympathy, and it’s critical for your customers to feel a human connection with your shop or brand.