Recognizable branding helps your audience identify you as a trusted source of information. Disjointed and inconsistent marketing materials scream impulsive and unreliable leadership, and by extension, service.
Color, logo, website, social media - all are invaluable to your brand and their connection to each other is imperative. It goes much further than simple aesthetics though, it extends to your voice and how you can be expected to react.
Confused about how to keep it all in line? Think about how you want your customer to react to your brand, and how they perceive you. Question yourself like:
- What do you want them to see: do you want your client to see a color and think of your brand? What is that color? Is that color consistently shown through your marketing materials, digital or otherwise?
- What do you want them to read: your content is an extension of your authority and thought-leadership. Is it tailored to your primary audience, and are you opening the ground to continue the conversation? Additionally, consistently are you reaching out to your audience, through blogs, social posts, or otherwise?
- What do you want them to feel: this becomes the culmination of what they see and read about your brand. Are you showing yourself as the best option for your audience?
Building the quality of trust comes not just from your services, but how you present yourself as well. The days of focusing purely on the client are gone by the wayside, and your presentation of yourself is as important as your work.