Unless you have some background in aviation, the cockpit of an airplane looks like an overwhelming mess of switches, lights and knobs. To trained pilots, however, each of those instruments is a tool that plays a vital role in helping them successfully performing their job. In fact, the instruments provide pilots with enough information about the aircraft’s motion and orientation to allow them to fly and land the plane safely even when they cannot see outside the cockpit windows.
Pilots know that relying on their senses, rather than their instruments, is a recipe for disaster. So why do many business owners think the opposite way and depend on guessing and speculating when making business decisions when there’s so much data available?
For many, it’s just done out of habit, or worse yet, the ill-fated concept of, “that’s just how we’ve always done things.” Perhaps they just don’t realize the sheer quantity of data available to them, or conversely, they get lost trying to sift through too much data.