I was having a conversation the other day about the absolute godsend Pinterest is for advertisers and brands. It’s literally a giant mall that users can shop from anywhere with tons of great imagery and information right at their fingertips.
One of the things that’s always been impressive is how every user's boards are big shopping carts that hold their pins so they can always go back and check them out or read more information about them.
The products stay put and there’s no need to set up an abandoned cart mail automation because every time someone pins from their boards, it sends them a reminder.
On it’s own, Pinterest has evolved from more than just a social network of crafts, fashion, and recipes, to and massive e-commerce powerhouse with buyable pins and a robust advertising platform.
The Pinterest engineering team is always pushing the limits of what a social media platform is supposed to do and what it can be in the future. With the addition of Pinterest Lens, they are building the world’s first visual discovery engine.
When used together, your advertising possibilities broaden and become a little easier when Lens helps out with keywords and category selection.
Getting started with Pinterest Lens is really easy. Just hit the search option at the bottom and then tap the camera icon in the top right.