That 700 million monthly active number should really look a lot lower with that data involved. If all those were active accounts, that’s close to 1.4 billion users and you wouldn't hear the end of it with that metric.
A majority of Instagram users just overwhelmingly want a chronological timeline back. People are sick of not seeing their friends, and when they do, it’s a post from three weeks ago instead of the one they just posted an hour before. This whole jar of glitter they’re throwing all over the place is just because they can.
Don’t think I’m in love with Snapchat either, because they’ve had plenty of time to address major issues in the past three years.
They finally implemented a search option, but it’s about the equivalent of shaving with a rock. Their UX is clunk, at best, with little-to-no development making it easier to navigate, use, or find features. If they were worried about growth a couple years ago, they would have made it like one of those giant TV remotes for your great granddad that looks like a surfboard with colored buttons.
Facebook and Instagram took a platform, and let's not call it what it isn't, and put it into a user-friendly atmosphere with easily accessible options. Do you know what happens when you “create” a product that makes everyone feel included instead of just hanging on to a certain demographic?
Is it working?
Oh, heck yeah, it’s working.