Facebook has been the boss of the Social Media landscape for the past five years. It’s had the dopest shoes, the best looking friends, and the fastest cars. If it ever came across someone with a better version of the aforementioned status symbols, it just threw one of those giant bags with an overly-obvious dollar sign plastered on it right at their face - problem solved. Facebook just struts down the street with its crew of Whatsapp, Oculos, and Instagram kissing babies and high-fiving everything around it.
Snapchat was a little bit younger, did things its own way, and was a lot more in touch with what was popular. So Facebook did what just came natural and tossed $3 Billion at it. Snapchat just stepped right over them and kept walking. Being as cool as the other side of the pillow, it turned around, blew Facebook a kiss, and strolled off into the sunset.
Facebook was mad, really mad. So mad that they must have been blind with rage when they developed Slingshot and tried to pass that off than more than a wet hobo shoe. They stayed laser-focused and brought the best minds together to present something completely different from anything we’ve ever seen before.