Facebook, Instagram’s adoptive parent, decided it would be a fantastic idea to regurgitate their stories feature all over their other platform properties hoping everyone liked to be puked on.
Kevin Weil, Instagram’s VP of Product even flat out said they would be stupid if they didn’t copy a good idea from Snapchat. Needless to say, we all have little profile picture ghost towns of Facebook stories and Messenger day running along our apps.
The main thing in common between all this Instagram and Snapchat tickle fighting is the ability to provide actionable links and easier CTA’s across their social platforms. One more reason is Facebook has been running out of advertising space for some time now and Snapchat is just hemorrhaging money trying to decide what kind of company they actually are. I can yell all day about being Steve from Blue’s Clues but it’s still not going to get me a show on Nickelodeon and a big comfy chair.
Over on the other side, we have Pinterest.
The social platform that already added an AR aspect with Pinterest Lens for finding products and purchasing them in app.
The platform where every pin is backlinked and essentially its own CTA.
Want to see more pins like this? It’s your option to see more and not just thrown in your face because of a few related factors.
The ONLY social media platform where 93% of users plan to make a purchase every time they use it.
Don’t even worry about millennial usage because it’s about the same as Instagram and on top of that, the male demographic makes up 40% of new users, which is rising at 70% annual clip.