Many of the last generation’s florists never had to spend a dime on marketing. Back then, word of mouth was your best asset, and if you took care of your flowers and your customers - they would take care of you.
But, times have changed, and today’s retail environment is crowded and more complicated than ever before. On top of that, understanding - and keeping up with - the latest trends in technology can be overwhelming even if you’re dedicated to it full time. That’s why an effective marketing strategy is so important for your business.
Unfortunately, keeping up with the latest trends in technology means very little unless we’re able to utilize it to our advantage. You can only ignore it or claim that “it’s not my thing” for so long, because all that excuse does is put you further behind the curve.
The floral industry that we know and love is changing, but many shop owners are reluctant to change the way they do business. It’s easy to say, “that’s the way we’ve always done things,” but that line of thinking stifles growth and impedes progress.
Technology has completely changed the game and word of mouth is no longer enough to keep your company fresh in the minds of consumers. If you resist embracing technology and social media you are exposing your customers to competitors who are working hard to lure them away. Once they’re gone, they might not come back.