You need to view this time of year as your time to shine! The world is sending flowers, so how will they find you? SEO (search engine optimization)? Sure. Combine PPC (Pay Per Click) marketing and you can increase sales as much as possibly imaginable! Statistically, only a small percentage of these customers will send flowers again in the summer and beyond, so the more orders you secure now, the better your chances are of organic home-grown business. The second order doesn't cost you and reduces the real value of the first order if you paid to secure it.