Pay it forward with flowers on Wednesday, October 24 by participating in the Society of American Florist’s 3rd annual Petal It Forward campaign.
In 2015, SAF created one of the most popular promotions in the floral industry when they took to the streets of New York City to create smiles and brighten days by giving away flowers to strangers.
But instead of simply giving all the flowers away themselves, the SAF event featured a fun twist – they were giving away two bouquets of flowers to each recipient – one to keep and one to give away to someone else.
The initiative was wildly successful and created a top-trending buzz on social media that made the 2016 Petal It Forward event even bigger.
Last year’s event featured 573 local events in 467 cities in all 50 states – it’s safe to say the idea caught on, especially when you consider the social media reach of the 2017 event which garnered almost 82 million impressions across the country and around the globe.