1) Remember to smile - The busier you get, the easier it is to get distracted or overwhelmed. While some customers may be sympathetic and understanding, all customers deserve and expect a pleasant shopping experience. If they enjoy shopping with you, they are more likely to become repeat customers.
2) Focus on individual experiences - Some customers know exactly what they want before they reach your shop, but many customers are relying on you for knowledge and inspiration. Let them hold any pre-made arrangement or gift item that they are interested in while you close the sale. Remember, customers are much more likely to purchase and item that they are physically touching or holding.
3) Don’t forget finishing touches - Customers are looking for ways to make their mothers feel special this week, so many will be open to ideas in addition to flowers. Let them know about products that will enhance their gift. If you don’t ask, they may not even realize they have additional options.
4) Build your marketing list - This week may be the busiest week for you shop for the next few months. Take advantage of this opportunity to build your marketing list by collecting email address from new customers. Offering to email a receipt is an effective way to build your customer database.