Sweetest Day is an interesting holiday because it is beloved in areas where it’s celebrated but practically unknown in most other parts of the country. Chances are, unless you come from Illinois, Indiana, Kentucky, Michigan, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, or West Virginia, you probably don’t even know this holiday exists, much less know what it’s about. For those who come from these states, however, this fun holiday is an excellent chance to share romantic deeds or expressions similar to Valentine’s Day.
Sweetest Day is always observed on the third Saturday in October and similar to Valentine’s Day, heart-shaped boxes of chocolates, cards, and flowers are the gifts most commonly associated with this regional holiday. For shops located in areas where Sweetest Day is popular, this special Saturday is one of the most profitable days of the year.