Your millennial client lives on social media, and because of that, they share detailed images of their lives, who they are and their interests constantly. Advertising on Facebook can be as simple as boosting a post about a product to anyone, or get really specific. This is where knowing what you’re selling takes a back seat to who you’re selling to. Facebook knows which people in your area have friends who have a birthday this week, so what aren’t you targeting that gift basket to those people? Or offering a coupon code to those who recently got engaged?
It’s clear that the time of waiting for this generation to come to you isn’t working. All the tools are there. They are begging for interaction. Are you going to answer them?