Businesses wishing to reach a larger percentage of their audience can accomplish this by “boosting” their posts, which requires paying to increase their reach. The amount of money required to boost each post depends on several factors, but basically boils down to this – the more followers you wish to reach, the more it’s going to cost you.
On the surface, this may seem like a giant cash-grab by Facebook, but the reality is that it’s just another form of advertising like newspapers or billboards – and nobody expects to appear there for free.
In fact, advertising on Facebook provides distinct advantages over traditional forms of advertising. First of all, businesses can target ads to reach a very specific set of demographics - which allows them greater control over how their ad budget is spent.
Facebook also provides an amazing amount of data which is invaluable to marketers by showing exactly what’s effective and what’s not – thus creating a greater ROI. It’s also relatively inexpensive to advertise on Facebook compared to many other traditional forms of advertising.
The most important thing businesses can do is stop obsessing over organic reach and start embracing Facebook as a results-focused advertising platform with the ability to market directly to specific audience - we can help you do just that! If you have any questions, or would like to know more, please comment below or request a consultation.