No matter what industry your product or services are in, you’ve gotten at least one review where the consumer would rather drink fifty-year-old jars of some moldy swill found in a house painted in straight asbestos than ever submit themselves to using your brand again.
So the question begins to be: Do you even want to bring attention to that review and if so, how do you make it work in your favor?
First thing to think about is that this can backfire - badly. People are known to hop on the troll train and just screw things up more than they were in the first place.
Know YOUR consumer and WHAT they can handle mentally.
Also keep in mind that if you constantly get one-star reviews then maybe you should look at fixing your shitty products or services and stop forcing them on people just because you think you’re awesome.
The main objective to get across is the absurdity of the entire situation. If someone says it’s the worst thing that’s ever happened to them in their life, obviously they've lived very sheltered or have never dated any of my ex-girlfriends.
Your customers especially, but consumers in general understand when a review is completely over the top. This is a great way to build brand advocacy and at the same time, build a new customer base.
Delta had a perfect example of customers jumping to their side when Ann Coulter decided to throw a fit about her seat assignment.