So, why then does Teleflora advertise nationally? It goes back to my opening statement: when they secure an order, it is against 1-800 Flowers, FTD, and other national companies. Local florists have a powerful advantage - they are local - they can put their addresses in their ads. When they SCREAM “we are here, and we are local,” they really win – because that’s what people are looking for. However, many local retail florists are not willing to invest in marketing online to secure the orders.