If you have floral prodigy then you already know better. If you don’t, then be careful which battles you choose because those tracking phone calls and investing in Floral Prodigy have a plan and data that supports an investment that is bringing in profit from the very first order.
If you don’t use Floral Prodigy, just double your online sales and rest assured your actual total will most likely be much more. Remember you only pay Google when you have a visitor. So when summer rolls around and business slows down, so does your Google PPC. You only pay when people visit your business.