2) Why would someone do this to them? Do what, leave? Although this is what I did, it wasn’t meant to hurt them, it was merely because I did not feel comfortable spending that much for a 12-ounce bottle of juice. Since it is my personal feeling, I don’t want to confront the owner (I will, but for this example, let’s leave it alone). You see, it’s worse now, because I have purchased my own juicer and no longer need their product. But the owner will never know why I didn’t return and never have a chance to make some changes to retain customers like me. It’s a shame because some kind of incentive could have kept me a customer for a long time. An aggressive incentive program would have kept me engaged. It’s important that I felt rewarded as I accelerated the purchases.