Hiring a professional agency to handle your social media is a smart move for any business owner, but many people fail to realize that doing nothing more than signing a check every month for someone to handle your social media marketing is about as effective as signing up for a gym membership but never setting foot inside the gym.
Like your local gym, agencies provide access to the tools you need to achieve optimal results, but it’s up to you to utilize those tools and put in the work to be successful.
As an agency, it’s our job to know all the changes and stay on top of what works best for your brand, your specific demographics, and your user base - but that’s only part of the equation.
It's critical for shops to be more involved in the process by sending pictures in the shop, or of their own arrangements, or of customers picking up arrangements, etc. The end results are trackable, and there is a big difference between shops that provide content and shops that don’t.