Social media has boosted the popularity of International Women’s Day, and millions of people who were previously unaware of the holiday or the meaning behind it, are now joining the cause with celebrations or observances of their own. Its growing popularity is gaining a greater following every year.
So, what can you do to promote International Women’s Day and other lesser-known holidays to your customers? One way is to send out an email with special offers or incentives. Social media posts are another option. There are already trending Twitter hashtags referencing the holiday, and the day even has its own color, purple, and annual slogan. This year’s slogan is Press for Progress.