Since flowers aren’t usually the first idea that comes to mind when people are looking for Father’s Day gift ideas, your shop may easily get overlooked if you aren’t marketing correctly. But that doesn’t mean you should pass up this excellent opportunity to ring up a few more sales.
Normally you want customers to think of you when they think of flowers, but how many of them will remember that you have plants and gift items as well?
Even though many shops have the world “gifts” in their name, it’s easy for the non-floral offerings to get overlooked by customers – especially if the items aren’t prominently displayed in the store or on the website.
Shopping for dad isn’t always easy, but you can help inspire your customers with fun and unique gifts ideas that can’t be found anywhere else - and best of all...you deliver!