A movement has been growing in the floral industry encouraging designers to adopt more sustainable practices and minimize our carbon footprint on the earth. The idea of incorporating mechanics that are reusable and/or recyclable into our work is not an entirely new concept. Many of us have adapted our own methods for design practices that minimize the use of "throw-away" materials, but not until recently has a manufacturer stepped forward to take on the challenge of producing solutions within our industry.
Syndicate Sales, Inc. recently collaborated with floral designer, Holly Heider Chapple, to bring her creative, homemade mechanics to a professional level. Holly, who is known for making her popular “pillow” and “egg” devices for weddings and events, has worked with Syndicate to develop a manufactured, sustainable version of these mechanics now available to floral designers across the country. The product design is based on old-school techniques using chicken wire, only the new version is made from recyclable plastic. These new plastic mechanics are not only recyclable, but also reusable, affordable, and absolutely sustainable.
For those unfamiliar with the “pillow” and “egg" design, the mechanics act as structural support for stems in hand-tied bouquets, and also for use on top of containers. These mechanics have also been paired with glass and plastic compote containers based on designs by Chapple. What makes these new mechanics so amazing is that they can be used with other containers as well, and most importantly, used in place of wet flower foam. Although scientists have made great strides in "greening" the production of flower foam, it is still a petroleum-based product that is not recyclable, compostable, or reusable, and can only be disposed of in a landfill. Recent changes to the recipe of the green bricks have given them a lower carbon footprint, making them biodegradable in a landfill in a year in a half. But, designers are still looking for ways to avoid sending anything to the landfill.
Florists around the world who have been looking for ways to make the industry more responsible are excited by these new sustainable mechanics. Although these new methods will not necessarily completely replace flower foam or chicken wire in florists’ practices, it is exciting to see the forward movement by making our own “green industry” a bit more sustainable.
To get your hands on the new ‘Holly Heider Chapple Exclusively for Syndicate’ line, contact your local wholesaler.