If the floral industry were car dealers, our showrooms would consist of everything from Chevys to Bentleys or just about any other luxury vehicle. If you have ever walked into a high-end dealership the experience is a night-and-day different from a middle-of-the-road dealer. Different levels of expectations exist, and you are already identified by the showroom what it is you may be looking for. You can’t sell a Bentley to a customer shopping for a Chevy. You can, however, make sure the Chevy you sell them is fully loaded with all the options.