There is a misconception in the floral industry that there is always someone to blame for our own shortcomings.
If you want proof, just pay attention to your local news because every year during the final stretch leading up to Valentine’s Day news outlets turn their attention to local florists and the struggles they face staying in business.
It’s a tough industry that is only getting more crowded with online-only retailers, supermarkets, and everyone else under the sun selling flowers. Of course, there is still room in this industry for the local retail florist, but we have to make smart business decisions in order to stay competitive. If you can’t pay rent, there’s most likely a greater problem in your operations.
Companies such as Teleflora provide national marketing as well as supplies, fresh flowers, images for websites, a mobile app, and guidance for local florists. I have yet to be able to find a reason to not use the tools provided by Teleflora to help run operations. It’s a turnkey solution.
I don’t know where a florist could get better credit card clearing rates or better opportunities for online websites that are as good as any on the internet. The tools are all there, but many shops are either not using them or just choosing the wrong tools. Because of this, I feel the days of pointing fingers should be over.