To top it all off, they don’t even have plans to blatantly rip anything off from Snapchat.
Finally, A way to call someone on the other side of the planet a moron, while live on the same device!
You’ll now be able to watch the NBA, NHL, MLB, and Thursday Night Football live streamed through Twitter. This has one of the best usage implications because it brings the user back from a multi-device living room into a one device ecosystem.
When an advertiser runs through a targeting strategy, some of the ripples you hit are where, when, and what, to target. This is where Twitter Ads gets the help it needs. Knowing the device, time, and platform makes it just a little bit easier to hit an audience.
The other aspect is not only being able to watch pretty much every major sports league there is but the ability to interact with them in real-time. This is great for brands that can make a more personal connection with their audience, and it’s a win for users who want to tweet that watching Eli Manning pass the ball is worse than being at the dentist…while watching Eli Manning pass the ball.
Giving everyone the ability to make Moments would be as stupid as giving everyone on Facebook the ability to make live… oh, wait.
I love Moments on Twitter because it’s a brilliant way to aggregate ideas, images, and tweets into a mesmerizing short story. Here’s the downside: there’s absolutely no way I’d want to watch a mish-mash train wreck of thoughts and Trump quotes from my friend Craig - because Craig is a moron!
Which brings up the point, isn't Twitter just a giant burning nuclear wasteland of users’ ideas they just spout off with no thought behind whatsoever? On second thought, maybe this can work - as long as there’s lots of Ariana Grande Moments.
Here’s the plan.