It doesn't make it good, have any redeeming qualities, or make it better.
It makes it boring.
When five out of the seven top apps do the exact same thing, we all lose. The same advertising goes cross-platform and the creativity begins to die. Look how easy it is to throw ads on Facebook, Instagram feeds, and inside Instagram stories. Of course, in a perfect world, brands would do their testing and segment based on user behavior, but a lot of companies are lazy and slap the same ad across all three.
Pinterest is hanging out over here getting no action even though they’ve implemented an AR lens that searches for objects, brands, and colors from photos you take and links you directly to the products.
Twitter just fired off 300 hours of their own live programming in Q1 that includes Cheddar, Bloomberg, and a really great sports talk show. You know what you hear about Twitter?
That they’re always dying.
Even though it apparently took Snapchat an eternity to implement critical features that seemed like a no brainer, they weren't the problem. The problem is greed and that only benefits the platforms themselves as much as they want to make it seem like it’s all about you.
When every platform is basically the same, you end up with the same boring ragged-out old content.
It’s people’s stories, but what’s the point if it’s all the same story?