Just when you thought Snapchat had finished flushing itself down the toilet by building a giant yellow Ferris wheel as advertising during Cannes this year, Time Warner comes along and hooks them up with $100 million for ads and original programming.
As publishers, agencies, and broadcast giants Indiana Jones their way through poison darts and Nazis to reach the Millennial holy land, live and social platform specific programming is becoming the norm.
Twitter is working into becoming the de facto social sports and news network with its pile of live events such as Tennis, NBA, PGA tour action, and MLB games. They’ve also covered the world, tech, and financial news sector with Bloomberg and Cheddar.
People thought they were losing ground after Amazon acquired the NFL Thursday Night live streaming rights, but seem to have forgotten they kept all the rights to replays and gifs - giving them all the ammunition they need for highlight shows.
With 16 live-stream broadcast partners and counting, Twitter is well in the lead with their demographic for live interactive programming that keeps the conversation moving.