Since surveys and reviews are both valuable tools for any business owner, it’s easy to get the two terms confused. But make no mistake, they both serve very different purposes and provide different types of information.
The biggest difference between surveys and reviews is that surveys speak straight from the customer - directly to the business owner.
We attach a coupon to our surveys and it’s usually the most redeemed coupon because it targets our own customers and the responses inform us of what we can do to improve their experience.
Reviews, on the other hand, are unsolicited opinions which allow customers to speak to the world about their individual experience with your company.
While both are important tools for business owners, surveys can be controlled while surveys cannot. With surveys you can seek answers to specific questions and the responses are usually more detailed and thoughtful.
Asking for reviews might net little more than a star ranking - which is nice, but gives you little information about the customer’s experience. Reviews that do go into detail typically tend to focus on one aspect of the customer’s experience that they either enjoyed or disliked, but are often biased or exaggerated.
If you don’t have surveys set up, the time is right to get started and you’ll soon be amazed at how much you’ll learn from your customers. Best of all, we’ll take care of the setup, maintenance and reporting for you. Click here to learn more, or send us an email for more information.