Many of you will be seeing your Yellow Page reps appearing soon. Before you kick them out - unless you are absolutely sure you don't want this, remember that no matter what ad you run, always use your tracking phone number, and be sure that it's a number you own and no one else's. In my opinion, that is a critical mistake because those numbers are recycled. If you don't own it, don't do it! People do save the numbers to their phones. If you need a phone number, just call your local carrier, they are very inexpensive and well worth the investment.