The facts are the facts.
In FTD's defense, this is the game started by ProFlowers and challenged by 1-800 Flowers. As I always say, if one doesn't challenge, the other wins. If FTD doesn't get in the game, 1-800 Flowers takes all the transactions and eventually turns these customers into regular shoppers with them.
This is the biggest advantage of Teleflora, they battle nationally as well, but NEVER send flowers in a box. Every order is filled by a local florist.
SO, why isn't the industry all applauding Teleflora? Most are, but many are angry because the industry has changed. Change is not always bad, we just need to pay attention and modify our business.