‘But why,’ you may ask? Every time you read any tech or retailing article, it’s clear the focus is shifting to mobile commerce and mobile apps.
Mobile apps streamline and make the shopping experience fast and easy. The problem that many small business owners face is that it’s very expensive to build a retailing app, and you have to build two apps - one for Apple, and another for Android.
Fortunately for florists, there is already a cost-effective app out there that can be customized exclusively for your shop. Not only is Floralapp affordable, but the newest version features JUST YOUR NAME, your colors, your logo, and much more...
In earlier versions of floralapp, some shops found it a bit cumbersome to add products - but not anymore. We have created a new application program interface (API) so all your products can show up on your floralapp. In fact, if you have a Teleflora website, it's already mirroring your current website offerings. Third-party sites are also welcome to add the API.
Last and most important, haven't we had enough of this?
This is a retail florist in Connecticut that is having his customers stolen right before his very eyes while he is aggressively going after customers online. How does any legitimate florist give 45% off, plus all the other nonsense? App users simply open the phone and order. You can give special deals to people shopping or nearby with location based deals.
These lies hurt us all in competition.
These out-of-area companies market to steal your local customers by using keyword insertion tools, and make offers that don't even make sense.
So what can you do?
Most importantly, it is imperative to make sure you have a strong digital presence. From Facebook and Instagram, to Google my Business listing as seen above, and Yelp; people should be able to see that you are for real and local.
Use floralapp or build your own. We have that already covered and we’ve made it affordable. You really don't know how many customers you are losing to these advertisers!
Consider a professional company to run your digital verticals. Technology is evolving so fast, and you have a business to run. Hiring experts is not only a wise business decision, but it frees up your time to focus on the other aspects of running your business. Just be sure you can get data reports and measurable results. Whoever you hire should not only understand the dynamics of your business and your marketplace, but should also be able to tailor their services to perfectly fit your needs.
We are always available to help and answer calls for FREE. The Bloomerang team is your ‘friend in the business,’