There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page and have no need or interest in going to other pages. Mostly, I feel people looking for flowers are ready to make a purchase and use the website to gather ideas and then phone in the order. It’s so important to understand this because in many cases, it’s 4-5 times to one order placed on your website.