We’ve reached a point where social media is no longer just a toy for businesses to experiment with, but rather an essential element of day-to-day operations. No matter how large or small the company, I recommend that everyone have a dedicated team handle your social channels. Technology evolves so fast that every single day we’re sitting on the cusp of something new.
There is no such thing as waiting for it to all be figured out before you get started. If you don’t already at least have a solid social media presence, you’re way behind and have some work to do to catch up. The longer you put it off, the harder it is to catch up to your competition.
Consumers want to know everything they can about you these days, prior to making their purchasing decisions. They’re valuable and they know it, so just answering the phone isn’t enough. They want to be treated like gold, and if not, the rest of the world will hear about it.